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What are the 10 main factors in good SEO ranking results? (+ Examples)

SEO copywriting is a combination of two skills that require your copy to be picked up by search engine algorithms and be great to read. And it’s very learnable, especially if you’re already writing copy and have a cursory knowledge of the world of content marketing. But don’t you have to be a total tech geek to do this?

We’ve compiled basic SEO strategies and content writing tools that are guaranteed to increase your online presence, grab your readers’ attention, and rank in search engines. So if you’re curious, follow me to sharpen your SEO copywriting chops!

Table of Contents

What is SEO copywriting?

What is SEO copywriting

Seo Copywriting is the art of writing content that motivates the reader to take a specific action:

  • By clicking on a link
  • Purchase a product
  • Donating to a cause
  • Schedule an appointment.

SEO (Search Engine Optimization) is the ability to strategically position your content so it is picked up by Google’s algorithm and starts ranking in the SERPs (Search Engine Results Pages).

When you combine these two terms, you’re trying to optimize your online content writing with SEO keywords that Google considers relevant based on searcher intent.

And when your SEO copy starts to rank on Google, whether it’s a blog post, a landing page , an eBook, or website content, you build evergreen traffic.

This type of organic traffic has much more staying power than the copy you target. Online advertising and puts more money back into your budget.

SEO copywriting services are what a company or digital marketing agency uses to generate organic traffic, drive more leads, generate better reader engagement, and become a credible presence on the web.

Logically your next question would be. How can I accomplish this?

Follow me to uncover the most important SEO copywriting tips and techniques you’ll need to understand to reap the benefits of relevant content ranking high on Google.

10 Timeless SEO Copywriting Tips That Will Take Your Posts To The Next Level


The following ten SEO tools will give you the foundation you need to intentionally position and optimize your copywriting for search engines.

1. Use your keywords strategically.

First, you’ll need to know which relevant keyword phrases to strategically match your goals, your audience’s search intent, and the keywords you’ll be able to successfully rank for on Google. can.

Thankfully, the best keyword research tools can help you achieve your goals, such as Alphabet , SEMRush , and Moz .

Well, you’ve discovered your keyword, and it’s time to write.

But wait , before you sit down to write, outline your copy so you can strategically place keywords on your blog post or landing page.

For your content to be considered valuable, your keyword must appear in the following places:

  • Your headline should include the keyword.
  • Your keyword should be mentioned in the first sentence of the introduction.
  • The keyword is sprinkled into other subheadings where appropriate.
  • And finally, add your keywords to the closing subheading.

A word of caution, resist the urge to keyword stuff and remind yourself that you’re writing for humans too! Keep your copy natural and insert keywords where it makes sense without sacrificing quality content.

2. Focus on the searcher's intent.

You want to understand why your searcher is typing a keyword into Google.

What are they hoping to find?

What questions are they asking about the keyword?

Here’s a quick way to answer these questions. People Also Ask Box is often featured on the first page of Google, answering the most popular keyword queries.


You may also want to take a look at the related searches at the bottom of the page to see additional topics of interest.

You can then start building your content strategy based on keyword research gathered from the first page search results on Google.

And now that you know who your prospect is, be sure to get to the point quickly when writing your copy.

Avoid long intros and anecdotes that can cause your audience’s eyes to glaze over and prompt them to click away from your post.

3. Research what's already rated.

Understanding search intent is like knowing what has already been written about your keyword.

Look no further than the first page SERPs (Search Engine Results Pages).

You’ll want to read everything on pages one and two for your keyword related SEO content that you want to produce. You can ignore ads, website pages, and copy irrelevant blog posts or articles.


Focus on the following:

  • What types of posts are ranked on pages one and two? Do they mainly list posts, how to posts, case studies , etc.?
  • What is the normal length of a post?
  • What are the common elements in headlines ?
  • What are the main topics of each blog post?
  • Are there examples to illustrate points?

Once you gather this information, you’ll find what best matches the search intent, according to Google’s algorithm.

So now you can mirror popular trends and understand how to differentiate yourself from the competition.

In other words, what can you add that is missing from other posts?

And how can you create more value for the reader?

Now you’re in the running, knowing how to focus your SEO content so that it satisfies search intent and pleases the Google gods.

4. Craft an irresistible headline.

Crafting compelling headlines is an art.

However, we’re going to show you how to fast-track your way to click-worthy headlines with the following tips:

  • Include your keyword in the headline as it alerts Google and the reader to what the post promises to deliver.
  • Mention a clear benefit, whether express or implied
  • Enhance your headline with click-through rate boosters like numbers, parentheses, and symbols
  • Use powerful words and active verbs to make headlines attractive and clickable.
  • Protect your headlines from being truncated in the SERPs by using free. SERP Simulator Tool

Writing headlines takes practice, but once you incorporate the tips above, you’ll be on your way to clickable headlines in a heartbeat!

5. Write for your readers (not just algorithms)

Good SEO copywriting means writing for your readers first and then going back to tweak your content to optimize it for Google’s algorithm in a natural way.

A good SEO copywriter can delight readers and enhance a post for SEO content.

So the next question becomes, how are you? Write content interesting enough to keep readers from leaving your post?

To answer this question, let’s look at the following guidelines that are guaranteed to create engaging content and inspire your reader to ask for more.

  • Write direct, concise copy
  • Get to the point
  • Empathize with the reader.

6. Improve readability with smart formatting and visuals

The average attention span of a human is shorter than that of a goldfish.

Yes, a goldfish spinning in about 9 seconds outruns the average human in 8.25 seconds.

This is why readability is so important to an SEO copywriter.

Follow these tips to significantly improve the readability of your content:

  • Format your text into easy-to-understand sentences and short paragraphs.
  • Use subheadings to further scan your posts.
  • Make essential information more accessible by using numbered or bullet points
  • Get creative with bold or italic fonts that make words pop.
  • Break up this “wall of text” with various relevant visuals such as screenshots, images, charts, graphs, quotes, etc.

7. Target secondary keywords, related terms and queries

Google associates keywords with related queries and search terms, as mentioned in #2. Focus on the searcher’s intent.

Your ability to answer these questions in your SEO copy will tailor your post to search intent, satisfy Google’s algorithm, and allow your blog post to rank higher in the SERPs.

And the more you mention secondary keywords, related terms and queries, the more you position your content to be viewed as an authority on a topic. And authority ultimately helps you gain visibility on a page or two of Google.

For more in-depth research, use SEO tools like Ahraf , MarketMuse , and Ubersuggest to promote your SEO writing.

8. Optimize headers and meta tags

Search engines value different types of text more than other types.

For example, headers and subheadings are given more weight than regular text because they summarize what the next group of ideas will communicate. Therefore, effective SEO writing includes your keywords and related terms in titles and subheadings as well as in regular text.

However, it’s still important that your subheadings and text under the header are consistent with the overall theme. There’s nothing worse than getting excited about a title only to have the content deliver less than it promised.

Diving deeper into this topic, let’s examine meta tags and titles next.

A meta tag is the description or summary of a post that you see listed in the SERPs.

A meta title is the title you give a post that includes keywords and CTR boosters that elevate your title in search engines. They are limited to 55 to 60 characters.


A meta description is text embedded in HTML code that search engines crawl to determine what content gets the most clicks and best fits the search intent.

As you write the meta description, you’ll want to include relevant keywords and keep the length to 155 to 160 characters.


You will access your meta titles and tags through your blog publishing tool such as WordPress. And SEO services like Rank Math SEO or SEO Press walk you through the process, figuring out how to optimize your description for SEO.

9. Link to relevant internal posts and external authorities that add value.

When you link to relevant information that supports your post, you automatically add authority to your domain.

A word of caution, don’t add links just for the sake of adding links.

You will want to connect to reputable sites to build your reputation.

And just like we talked about avoiding keyword stuffing, you’ll naturally need to include your links. Creating a flow and value add to the reader as you write is key.

Also, linking comes in handy when creating a cluster of posts off the main theme.

As your content grows in scope, you can add more value by linking relevant terms to other posts you’ve written on the topic. These links promote you as an authority in Google’s eyes.

Finally, you may want to avoid linking to sites that you are in direct competition with. You don’t want to tell Google, “Hey, pay attention to this post instead of me.” This reduces your ability to compete with larger dogs.

But, don’t worry, you’ll be able to find other relevant, non-competing information on the web to link to without directly competing with another post.

10. End your post with a clear call to action.

The ultimate goal of copywriting is to lead your potential customer to your solution, which often means buying their way out of a problem.

For this purpose, it is important to include a call to action (CTA) that prompts them to act in some way.

For example, subscribing to your email list for newsletters or other materials, signing up to receive a more in-depth article, or purchasing a course are just a few ways to implement a CTA.

You can achieve this by adding a link or button and strategically placing it in your content where it feels natural.

Remember that you always want to lead your reader to the next step.

SEO copywriting made easy.

Hopefully, you are no longer doubting your ability to become a skilled SEO copywriter.

With so many resources to guide you on your journey, know that you are not alone as you improve your skills in this popular field.

As you craft your next online masterpiece, incorporate these ten basic SEO copywriting best practices into your content strategy. They will put your great content in front of your readers and organically. Grow your audience.

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